Socure FedRAMP Campaign

Announcing a game-changing security milestone with speed and impact

problem

Socure achieved "Moderate" FedRAMP authorization in March 2025, a significant competitive advantage in the identity verification space that enables federal agencies to deploy AI-powered fraud prevention at scale. FedRAMP is the federal government's gold standard for cloud security, requiring rigorous internal and external security assessment to meet federal security standards and NIST compliance requirements. However, the company was informed of the final authorization with minimal advance notice, requiring an accelerated campaign timeline to capitalize on this major achievement that positions Socure among the few identity verification providers with federal authorization status.

solution

Working closely with the marketing team, I co-developed and executed a comprehensive, multi-channel announcement campaign that could be deployed rapidly while maintaining high creative standards. Through cross-team collaboration on the campaign plan, we leveraged the exclusivity and prestige of FedRAMP authorization to position Socure as the premier choice for government agencies seeking AI-driven identity verification solutions, emphasizing the competitive differentiation and trust signals that federal authorization provides.

Working under an extremely compressed timeline, I led the creative strategy and execution for Socure's FedRAMP authorization announcement across multiple touchpoints and formats. The campaign needed to communicate both the technical significance of the achievement and its practical implications for federal agencies seeking to modernize identity verification while preventing fraud at scale. I coordinated rapid asset production spanning print and web advertising, social video content, email signatures, fact sheets, blog graphics and content, pull-up banners, and event backdrops—ensuring consistent messaging and visual impact across all channels while meeting aggressive deployment deadlines.

Rapid Creative Strategy Development: Created messaging frameworks that translated the technical achievement of FedRAMP authorization into clear value propositions for federal agencies, emphasizing security, compliance, and competitive advantage.

Multi-Channel Asset Production: Executed comprehensive creative production across digital and physical touchpoints—from social videos and web ads to event materials and sales collateral—maintaining visual consistency under accelerated timelines.

Strategic Positioning and Differentiation: Leveraged the exclusivity of FedRAMP status to reinforce Socure's market leadership, emphasizing the rigorous security standards and federal trust signals that set the platform apart from competitors in the identity verification space.

year

2025

timeframe

3 days

tools

Figma, Adobe Illustrator, Adobe Photoshop, Gemini (Whisk), Ideogram